Mary Quant Unveils “Eye Opener” Collection: A Celebration of Bold Expression
On February 5, 2025, Mary Quant is set to redefine eye makeup with the launch of its highly anticipated “Eye Opener” collection. Inspired by the brand’s legacy of self-expression and individuality, this new range of eyeshadows offers a diverse selection of colors and textures, empowering makeup lovers to create unique and bold looks.
To mark this exciting release, a special pop-up event was held in Harajuku on January 25 and 26, 2025, where fans got an exclusive first look at the new collection. The event allowed visitors to test and purchase the Eye Opener products ahead of their official release, offering an immersive brand experience that perfectly embodied Mary Quant’s innovative spirit.
A Pop-Up Experience Like No Other
The Harajuku event was more than just a product preview—it was a celebration of creativity and customization. Visitors enjoyed a variety of interactive features, including:
- Capsule Lottery: Attendees had the chance to win exciting prizes such as originally decorated palettes designed by influencers, full-sized Eye Opener products, miniature mirror charms, and exclusive postcards accompanied by a ¥500 discount coupon for future purchases.
- Personalized Makeup Experience: Customers who purchased an Eye Opener palette were given access to a customization area, where they could personalize their palettes with unique decorations, adding a touch of individuality to their makeup essentials.
- Exclusive Color Testing: The event allowed makeup enthusiasts to experiment with different eyeshadow shades and textures, giving them a firsthand look at the collection’s versatility.
About the “Eye Opener” Collection
The Eye Opener eyeshadows are designed to cater to a wide range of styles, from natural and soft to bold and dramatic. The collection features highly pigmented shades, varied finishes, and long-lasting formulas, allowing for effortless application and blending. With a focus on self-expression, Mary Quant continues to uphold its vision of encouraging individuals to embrace their unique beauty through vibrant and customizable makeup options.
Where to Buy
The Eye Opener collection will be available at Mary Quant stores nationwide and through the official online shop starting February 5, 2025. For those who missed the Harajuku pop-up event, the updated Mary Quant website offers detailed product information, upcoming promotions, and exclusive purchase benefits.
This launch is yet another testament to Mary Quant’s dedication to innovation and individuality in the cosmetics industry. By blending artistry, customization, and high-quality formulations, the brand continues to empower makeup lovers to express themselves boldly and creatively. Don’t miss out on this exciting new collection—unlock your creativity with Mary Quant’s Eye Opener!
See the official Video release:
https://www.youtube.com/watch?v=mkprJ-CoYIE&list=TLGGg59JVPIhYuMwNjAyMjAyNQ