As the Tokyo International Film Festival (TIFF) gears up for its highly anticipated 37th edition, it’s not just the films that are generating excitement; this year, fashion enthusiasts are in for a treat too! The festival has announced an exciting collaboration with the trendy brand SCRE:EN from Tokyo Theatres Co., Ltd., known for its innovative approach to sustainability. Together, they will launch the “TIFF + SCRE:EN” Original Goods, seamlessly blending fashion and cinema.
A Fashion Statement for Film Lovers
This year’s merchandise lineup includes two stylish types of tote bags designed to hold A4-sized items, crafted from discarded cinema screens—one in sleek white and the other in striking silver. But that’s not all; you can also snag two types of smaller bags, perfect for stowing away essentials like your phone or wallet. Pricing details are still under wraps, but the excitement is already building!
What sets these bags apart is their unique construction: the discarded screens feature fine holes that allow sound to pass through, making them highly breathable, water-resistant, and even fireproof—the ultimate accessories to enhance your movie-going experience!
A Piece of Cinema History
Sales for these exclusive items will commence on October 15th, available through TIFF’s online store at TIFF Shop, with select items also being sold at the festival venue. Each bag not only represents a stylish accessory but also carries the essence of cinema—having projected numerous films, possibly including your all-time favorites.
By investing in these items, you’re not just adding a fashionable piece to your collection; you are also contributing to the SDGs (Sustainable Development Goals) while owning a piece of cinematic history. With their chic designs and practical features, these “must-have” items are sure to be a highlight of this year’s festival.
Join the TIFF Excitement!
The festival period runs from October 25 (Friday) through November 10 (Sunday), and there’s even more fun to be had! Participate in the campaign for a chance to win exclusive film merchandise by sharing your impressions of any film you catch during the festival. Simply post on X (formerly Twitter) or Instagram with the hashtag #Tokyo映画 (#Tokyo Eiga), along with the name of the theatre where you experienced it.
With the blend of compelling cinema, chic fashion, and engaging campaigns, the Tokyo International Film Festival is set to captivate audiences in more ways than one this year. Don’t miss out on the chance to celebrate film while stepping up your style game!